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We had a successful two days at The Food and Drink Trade Show. The quality of visitors suited us well with the range of products we were exhibiting. We generated numerous prospective leads and are already beginning to see some of being converted into new customers of Longmans.”

Craig Dillon, Longman Cheese Sales

The Food & Drink Trade Show showcases the very best of speciality food & drink products, from the small and regional, to those who trade throughout the UK and internationally.

This May show is a timely opportunity to come and get hold of really innovative and unique products ready for the busy summer season ahead. It is also a great show for finding exclusive gourmet delicacies for Christmas.

Who are the visitors?

Decision makers from:

  • Food service and hospitality; caterers, cafes, guest houses, hotels and restaurants to holiday parks, takeaways and pubs.
  • Retail outlets; delicatessens to farm shops and grocers, supermarkets to tourist attractions, garden centres and independent stores.
  • The public sector; from institutes such as schools, colleges and hospitals.

Where are the visitors from?

The Three Counties Showground does exactly what it says on the tin. It covers Worcestershire, Herefordshire and Gloucestershire, whilst being easily accessible to anyone travelling from further afield. It’s only around half an hour from Cheltenham, and is about 8 miles from both the M5 and M50 motorways. Brown tourist signs point the way from all main routes and there is plenty of free parking. It’s also only a five-minute drive from Great Malvern Station, with direct trains to London Paddington and Birmingham New Street. The showground is a nationally recognised venue and welcomes more than a million visitors each year.

What can you achieve?

This is an unrivalled and cost-effective opportunity to grow your business and increase your sales to a catchment area covering three counties and beyond. Raise brand awareness to influential buyers. Network with colleagues and stay up to date with your industry.